Blog

For José Corona, some of the most important lessons of his life were learned around the table. Growing up in Watsonville, where agriculture shaped every corner of daily life, his earliest memories are of his father’s farm parties, marked by music, laughter, and, of course, plates of food that stretched across tables.

On a quiet street in Fresno, California, a small parking lot comes alive every Thursday. Trucks pull in, pallets are unloaded, and the scent of just-picked peaches, onions and leafy greens fills the air. Farmers greet each other as they drop off crates bound for schools, food banks, and community programs across the state—part of APC’s growing network of drop points that ensure what’s harvested makes it to tables with dignity and reliability. Since beginning sales in December 2024, APC has helped small farmers secure over $1 million in sales—with every dollar going directly to those producers. 

APC is dedicated to fostering an ecosystem where small producers lead the transition to regenerative agriculture, integrating sustainable practices that restore soil health, enhance biodiversity, and strengthen farms’ ability to withstand the effects of climate change. By employing techniques such as crop rotation, cover cropping, fertilizer management, and minimizing synthetic chemical inputs, regenerative agriculture creates more enduring and sustainable agricultural systems.